Best design work + economical pricing + attention to detail is how I would sum it up
The old red logo design didn't reflect the different facets to the company - They wanted to show that the company had 6 brands under it's roof. I used the tick idea in the original logo and made it work for them in a colourful representation of the 6 brands. They loved the logo and asked me to do further work for them on their brands. They also of course used the log on their signage and branding throughout the company.