Why is self promotional work so hard to do? Is it a lack of time to cencentrate upon it or is it the lack of a brief. When designing for my clients I don't always get a brief but they do know roughly what they want and I can talk to them and between us we work out their needs and design something appropriate for them. When doing work for myself I have no brief and so no clear idea of what I want - except more work!! Maybe next time I do my own promotional work I need to write myself a brief! I now understand a client better when they say they don't really know what they want - can I just do something and go from there. Not the way to work... but at least I know how they feel.